Jeremy Clarkson’s farming empire is about to collide with one of Britain’s biggest motorsport festivals once again. The Diddly Squat Farm Shop has been confirmed to make its return to Silverstone Festival, running from 22 to 24 August, giving fans the rare chance to combine their love of Clarkson’s Farm with a weekend of high-octane racing and live entertainment.
It’s become something of a summer tradition. In recent years, the beloved Cotswolds farm shop — which started life humbly selling potatoes to locals near Chipping Norton — has transformed into a full-blown pop-up experience at the festival, drawing in petrolheads, foodies, and diehard Clarkson’s Farm fans alike. This year’s edition arrives on the back of the show’s continued success on Prime Video, keeping interest in all things Diddly Squat at an all-time high
The pop-up will be located within Silverstone Festival’s Foodie Fest area, sitting alongside an artisan market packed with locally produced treats — think confectionery, candles, sauces, and cheeses from small producers across the region. It’s a fitting spot, reflecting what Diddly Squat has become under Clarkson’s stewardship: less about his old petrolhead persona, and more about celebrating British farming and food production, the very themes that have made Clarkson’s Farm must-watch television for millions.
Festival-goers won’t be short on things to do beyond the farm shop, either. This year’s Silverstone Festival promises live music headliners, traditional funfair rides, stunt shows, and a Silverstone Kitchen Live stage featuring past winners of The Great British Bake Off and MasterChef sharing cooking secrets. It’s a packed weekend that captures exactly the kind of broad, family-friendly appeal that’s helped turn Clarkson’s farming journey into a genuine national phenomenon.
For fans who’ve followed Diddly Squat’s rocky road — from planning disputes with local residents to crop failures and financial struggles laid bare on the show — a pop-up like this represents something worth celebrating. It’s tangible proof that, whatever chaos unfolds on screen, the Diddly Squat brand keeps growing, and its loyal following keeps showing up in force.
Tickets for Silverstone Festival are available now, with camping and hospitality packages on offer for those wanting to make the most of the full three-day event.
