Lisa Hogan explained the changes taking place after seven years of being in business.
Jeremy Clarkson’s farm shop has announced a major change
Jeremy Clarkson has implemented a huge change to Diddly Squat Farm Shop after seven years of being in business. His partner Lisa Hogan, 54, took to Instagram to explain how customers will be affected by the upcoming changes in a video posted to the official farm shop account. Walking through a field on the Cotswolds farm she shares with Jeremy, 66, Lisa donned a pink baseball cap with the words Diddly Squat Farm embroidered on the front in white lettering, as she explained: “It’s been quite the ride over the last… since 2019, almost eight years, at Diddly Squat Farm Shop, and we’ve done it with you guys. Our customers, and everyone that’s been to the shop.
“So we’ve been putting our heads together to think how we can thank you, and we’ve come up with a loyalty program. We have called it Heart and Soil.
“So when you purchase anything in the shop or online, you get an Acre. And then you get to harvest it with a gift from us. I hope you enjoy it!”
The farm shop elaborated in the caption: “A few years ago Diddly Squat was a shed with some potatoes. A lot has changed and that’s entirely down to you.
“So we wanted to say thank you properly. We’ve launched Heart & Soil, our way of giving something back to the people who got us here. Every time you shop, you earn Acres. You build those up and you harvest your rewards. Sign up via the link in our bio.”
Fans can sign up to the loyalty program at Diddly Squat’s website, and earn points (Acres) by shopping, subscribing or referring friends. Those Acres can then be redeemed for “rewards, treats and seasonal surprises”.
Four ranks exist, and every £1 spent earns one Acre. The first rank entitles subscribers to “Heart and Soil exclusives”, as well as chances to earn bonus Acres and rewards for referring friends.
After spending £100, shoppers get access to a surprise reward, early access to new farm produce and exclusive Heart and Soil merchandise.
After spending £500, you’ll get another surprise reward, limited edition products, invitations to events and news from the farm.
